Indian Direct Selling Industry: A Gold Mine yet to be acknowledged.
I am not saying this but the below facts do. Have a look.
The Yellow bar represents the Direct sales turnover of the Top Nations.
The Redline represents the population of those Nations.
The direct selling industry is the People’s Industry.
It is surprising to see many nations like the USA, Korea, Germany, Japan, etc whose population are in no comparison with India’s, staying much ahead in the industry.
Have a look at another picture:
DATA 2
The USA is a top contributor to the Global Direct selling industry.
In the USA every 1 out of 8 people is a direct seller, while in India every 1 out of 225 people is a direct seller.
So what can you conclude by the above two data?
It is clear that the industry has huge potential in India, but then why people are afraid to make a career in this industry?
To answer that, you need to understand the life cycle of an Industry
Every Industry (Banking, Insurance, etc) has to go through certain phases.
- Negative phase.
- Positive Phase.
- Growth Phase.
- Competition phase.
In India due to numerous past scams, the direct selling industry was struggling in the negative phase.
But thanks to a few honest direct selling companies and the direct selling guideline of India, the shape of the industry in India is changing rapidly.
The industry has produced many top earners across the nation and has helped in improving the lives of many people.
All these efforts have changed the scenario of the Indian Direct Selling Industry and it is safe to say that people are now started accepting the industry.
The direct selling industry transitioned from the negative phase to a positive phase and soon it will become a rapidly growing industry.
Experts say that the next five years are going to be the golden period of the direct selling industry in India.
As per the FIICI-KPMG Direct selling industry report 2015-16, the direct selling industry of India will be around 65,000 cr INR by 2025.
Just imagine.
If you start working now and by 2025 would be able to grab a tiny part say 0.01%, then still it will be around 6.5 cr!
Let me know your thoughts on this.
Thanks for reading.
Cheers!
Comments
Post a Comment